The US Patent and Trademark Office has opted to approve the trademark filing from King, the developer of the popular game Candy Crush Saga. Developers of apps that use the word ‘candy’ in the title are being contacted by King with demands that the names be modified. King has stated that it doesn’t intend to go after all uses of the word ‘candy’. Only those that specifically infringe on its IP. However games like “Candy Casino Slots“, which have nothing at all in common with Candy Crush Saga, are being affected.
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Candy Crush Saga – King.com Limited